Master of Business Administration (MBA)

Postgraduate
Conversion course

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Develop as a strategic and responsible entrepreneur or business leader and embed integrity, purpose and pro-social values into your business experience.

Year of entry

2025-26

Location

Coventry University (Coventry)

Study mode

Full-time

Duration

1 year full-time

Course code

CBLT003 MBA
CBLT004 MBA Global Marketing
CBLT005 MBA AI and Business Analytics

Start date

September 2025
November 2025
January 2026
March 2026
May 2026
July 2026

How to apply

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Course overview

Our Master of Business Administration (MBA) suite of courses are designed to help you advance into a senior leadership role or channel your entrepreneurial aspirations into a new business venture.

You can choose to apply and study for one of the following specialist MBAs:

Master of Business Administration (MBA)
Master of Business Administration (MBA) AI and Business Analytics
Master of Business Administration (MBA) Global Marketing

See modules for more information regarding specialist modules.

Studying one of these courses will offer you the chance to:

learn how to initiate and bring about change within an enterprise
enhance your ability to think critically and strategically in an ever-changing and ambiguous business environment
develop responsible and ethically based and culturally sensitive practices.

5 QS Stars for Teaching and Facilities

QS Stars University Ratings

Ranked 9th Modern University in UK by the Times

The Times and Sunday Times Good University Guide 2025

Ranked 8th for Overall Satisfaction in PTES

Postgraduate Taught Experience Survey (PTES) 2024

Why you should study this course

The four key principles embedded in this course are responsible management, transformation change, use of technology and data-driven decisions.

Our holistic approach balances practical experiences with self-development as an entrepreneur, a business leader and a global citizen.
The course content reflects the changing nature of business, integrating strategic management, contemporary research and practice, metacognition and skills development.
You should learn how to use a data-driven approach and harness the responsible and ethical use of technology and artificial intelligence (AI) in decision-making, strategy formulation and business processes.
Explore the importance of adopting a growth mindset to become a responsible business leader, while reconciling the interests of business and society as a global citizen.
Through practical application and experiential learning, you should learn to tackle real-life business challenges through authentic, industry-led assessments.
As you develop your skills as an entrepreneur or business leader, you can expect an emphasis on the UN Sustainable Development Goals (SDGs), the adoption of pro-social values, and the overall consideration of sustainable business practices.

What you'll study

There are five compulsory common modules shared across the three MBA courses. Each course has its own additional specialist 30-credit module as outlined in the modules list below, meaning you will study a total of 180 credits.

Modules

Responsible Management in a Global Context - 30 credits

Critically examine the global context in which businesses operate, to develop your understanding of current global and national economic, political, social, legal, technological and cultural issues. Apply this knowledge to address the challenges they pose for management, while reconciling both the organisational and broader societal impact of management decisions.

Integrating The Principles for Responsible Management Education (PRME) and the UN’s SDGs, you will also systematically assess the challenges of responsible management, including the use of AI, corporate social responsibility, sustainability and business ethics, and examine how these relate in a global business environment.

Compulsory

Strategic Decision Making for Finance and Marketing - 30 credits

Equip yourself with the knowledge and skills to undertake data-driven analysis, using tools and frameworks to both innovate and inform, responsible strategic decisions in finance and marketing. The principles of environment, social and governance (ESG), as well as risk management, will be examined, to underpin strategy formulation consistent with business and societal needs.

Embedding a strategic decision-making simulation game, you’ll evaluate the effectiveness of a simulated marketing plan through the analysis of financial and marketing data.

Compulsory

Your Journey, Your Impact - 30 credits

Understanding and adopting a growth mindset enables you to understand how your decisions, actions and behaviours impact both the individual and wider society.

Applied learning approaches, such as role-play, debates and scenario-based work, should further develop your effective and responsible leadership skills.

You’ll be encouraged to reflect on your attitudes and behaviours, develop your own leadership style and enhance your entrepreneurial mindset while building a professional network.

Compulsory

MBA Consultancy Project - 60 credits

This is your opportunity to develop the ability to identify, analyse, research and propose a solution to, a real problem of significance in business and society.

Synthesise your previous learning and apply it to a real-life business issue, through independent research and critical investigative inquiry, as you would in the world of work.

You’ll be expected to enhance your research and analysis skills using Nvivo, SPSS, discourse analysis, quantitative analysis and similar (see the facilities section for more detail).

Compulsory

Lifelong Learning - 0 credits

As part of our dedication to providing you enrichment opportunities for continuous personal, academic and professional development, this module offers a programme of directed and self-guided activities.

You may have the opportunity to engage with:²

our Coventry MBA Intelligent Speaker Series
academic study skills sessions
career development workshops led by talent consultants
action learning sets
networking events
short courses
coaching others
mentoring other students as future leaders
building connections with fellow Coventry University MBA alumni and guest speakers from the speaker series.

You will be encouraged to foster a more culturally and socially aware outlook through community, social enterprise and charity engagement.

You will be required to keep a journal, detailing your own journey through the MBA course, including reflections on your learning.

The culmination of this module leads to the MBA Conference, where you will present these personal reflections to others in a live panel consisting of both industry experts and academic scholars.²

Compulsory

Specialist modules

Business Transformation for Sustainable Value Creation - 30 credits

This is the compulsory module you must undertake if you apply for the Master of Business Administration (MBA).

Further develop the knowledge and skills to move from a compliance approach to sustainability, to a strategic one.

You will explore how organisations can manage both ambiguity and complexity, by applying innovative and creative thinking to find solutions to real-world business challenges.

You will be expected to challenge conventional management practices and integrate theoretical ideas in areas such as sustainable value creation, systems thinking and business model innovation for sustainability. There is a clear focus on analysis and how sustainable business transformation can engage stakeholders, to differentiate and achieve organisational success.

Compulsory

AI and Analytics for Sustainable Business - 30 credits

This is the compulsory module you must undertake if you apply for the Master of Business Administration (MBA) AI and Business Analytics.

Explore the role of AI and Big Data and gain a critical understanding of how they are applied in business and management, to drive business transformation and enhance organisational performance.

Detailed coverage of various machine learning models is provided to further your understanding of the AI and Big Data analytics process, empowering you to apply this knowledge to solve complex business problems. The module emphasises ethical and legal challenges linked to AI and data analytics, with a focus on responsible and sustainable management practices.

Compulsory

Global Marketing - 30 credits

This is the compulsory module you must undertake if you apply for the Master of Business Administration (MBA) Global Marketing.

You’ll focus on the practice of marketing for the creation of sustainable value and growth worth having. Investigate how marketing interacts with the social and environmental demands of the sustainability agenda, with the aim of reducing negative impact yet still supporting business and consumption transformation.

Compulsory

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated.

How you'll learn

Teaching and learning methods may include:

lectures
seminars
tutorials
presentations
simulations
role play
reflection
group projects
workshops
practical laboratory sessions.

Prefer to study 100% online? Click here to view our 100% online course.

Teaching contact hours

As a full-time postgraduate student, you will study modules totalling 180 credits each academic year. A typical 30-credit module requires a total of 300 hours of study. Study hours are made up of teaching contact hours, and guided and independent study.

Teaching hours

Teaching hours may vary, depending on where you are in your studies, but on average you will have between 8 and 12 teaching and learning hours each week. You will also have the opportunity to attend optional sessions including time with a Success Coach or to meet with staff for advice and feedback.

Guided and independent study

Throughout your studies, you will be expected to spend time in guided and independent study to make up the required study hours per module. You will be digging deeper into topics, reviewing what you’ve learnt and completing assignments. This can be completed around your personal commitments. As you progress to the end of your studies, you’ll spend more time on independent learning.

Online learning

As an innovative university, we use different teaching methods, including online tools and emerging technologies. So, some of your teaching hours and assessments may be delivered online.

Assessment

This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods may include:

reports
tests
essays
exams
practical coursework
assignments
viva
presentations.

The Coventry University assessment strategy aims to ensure that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

Entry requirements

Typical entry requirements:

An honours degree 2:2 or above (or international equivalent) in any discipline and at least three years' relevant post-graduation work experience by the time you start your course.

We recognise a breadth of qualifications; speak to one of our advisers today to find out how we can help you.

Select your region to find detailed information about entry requirements:

You can view our full list of country specific entry requirements on our Entry requirements page.

If you do not have the typical entry requirements, you may want to consider studying this course with an international pre-master's. Upon successful completion our International Pre-Master's - Business will provide you with the knowledge and skills you need to progress onto this postgraduate degree.

Alternatively, visit our International hub for further advice and guidance on finding in-country agents and representatives, joining our in-country events and how to apply.

Typical entry requirements

An honours degree 2:2 or above (or international equivalent) in any discipline and at least three years' relevant post-graduation work experience by the time you start your course.

English language requirements

IELTS: 6.5 overall with no component lower than 5.5

If you don't meet the English language requirements, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.

For more information on our approved English language tests visit our English language requirements page.

Fees and funding

Student	Full-time	Part-time
UK, Ireland*, Channel Islands or Isle of Man	£20,350	Not available
EU	£20,350 per year with EU Support Bursary £20,350 per year without EU Support Bursary	Not available
International	£20,350	Not available

For advice and guidance on tuition fees³and student loans visit our Postgraduate Finance page and see the university's Tuition Fee and Refund Terms and Conditions.

We offer a range of International scholarships to students all over the world. For more information, visit our International Scholarships page.

Tuition fees cover the cost of your teaching, assessments, facilities and support services. There may be additional costs not covered by this fee such as accommodation and living costs, recommended reading books, stationery, printing and re-assessments should you need them.

The following are additional costs not included in the tuition fees:

Any optional overseas ﬁeld trips or visits: £400+ per trip.
Any costs associated with securing, attending or completing a placement (whether in the UK or abroad).

*Irish student fees

The rights of Irish residents to study in the UK are preserved under the Common Travel Area arrangement. If you are an Irish student and meet the residency criteria, you can study in England, pay the same level of tuition fees as English students and utilise the Tuition Fee Loan.

**EU Support Bursary

Following the UK's exit from the European Union, we are offering financial support to all eligible EU students who wish to study an undergraduate or a postgraduate degree with us full-time. This bursary will be used to offset the cost of your tuition fees to bring them in line with that of UK students. Students studying a degree with a foundation year with us are not eligible for the bursary.

How do you know if you need to pay UK or international tuition fees?

We carry out an initial fee status assessment based on the information you provide in your application. Your fee status determines your tuition fees, and what financial support and scholarships may be available to you. The rules about who pays UK (home) or international (overseas) fees for higher education courses in England are set by the Department for Education. The regulations identify all the different categories of student who can insist on paying the home rate. The regulations can be difficult to understand, so the UK Council for International Student Affairs (UKCISA) has provided fee status guidance to help you identify whether you are eligible to pay the home or overseas rate.

If you meet all the criteria required by any one category, including any residence requirements, your institution must charge you the home rate. You only need to find one category that you fit into.

Facilities

Business Simulation Suite

Offering skill-based training that uses simulation games, role-play activities and scenario-based learning, the business simulation suite is an all-encompassing space for experimental business learning and training.

DigiComm lab

Use real-world platforms and apps in an advertising and marketing-focused environment. Campaign development, vlogging, disruptive technologies, marketing strategy and research – you’ll be applying your learning and new-found skills to all these elements and more.

Software support

NVivo Software:

NVivo is software that supports qualitative and mixed methods analysis of textual and audiovisual data sources. With it, you can organise and code multiple data sources in one project file, assign attributes to data then compare them.

SPSS software:

SPSS provides data analysis capabilities for descriptive and bivariate statistics, categorical outcome predictions and advanced statistical techniques like linear regression, survival analysis and two-stage least-squares regression.

People walking in front of a building which has a big library sign

Lanchester Library

The library is usually open 24/7, in term-time. It’s where you can access your course’s specialist Academic Liaison Librarian. It’s also home to specialist teams which can support you with your academic writing and maths and statistics questions.

Glass modern building with a spire in the background

The Hub

The Hub is the centre of student life on campus. Facilities include a food court, convenience store, multi-faith centre, medical centre, hairdresser, coffee shops and the Your SU offices. It has fully licensed function spaces and a bar.

Two people working together with a laptop in front of them

Careers and employability

Get one-on-one career and employability guidance lasting up to 36 months from the end of your course. We’ll help you find placements and graduate roles, offer CV and application checks, mentoring, skills workshops, employer events and more.

Facilities are subject to availability. Access to some facilities (including some teaching and learning spaces) may vary from those advertised and/or may have reduced availability or restrictions where the university is following public authority guidance, decisions or orders.

Careers and opportunities

On successful completion, this course can help prepare you for both general manager roles and more specific roles, such as:

business intelligence analyst, operations manager, financial analyst, project manager, continuous improvement specialist, customer experience manager, market research analyst, brand specialist, marketing research fellow, project design, research fellow, management consultant, business/data analyst, risk analyst, HR manager, general manager, business development and chief executive officer.

Where our graduates work

Successful graduates of the Master of Business Administration (MBA) have gone on to work for companies including:

TATA, Jaguar, NHS, MoJ, The Co-operative, National Express, Barclays Bank, MoD, Atkins Realis, National Rail, UNICEF, UK Financial Conduct Authority, Boots, Marks and Spencer, Shell, Unilever, British American Tobacco, Oman Oil, Cadbury, Blakemore, Aston Martin and GlaxoSmithKline.

How to apply

UK students

To apply to study for a postgraduate course at Coventry University, you can apply online. Please read the entry criteria page before applying.

CBLT003 MBA
CBLT004 MBA Global Marketing
CBLT005 MBA AI and Business Analytics

Full-time applications

For further support or more information about your course get in touch with us today.

+44 (0)24 7765 2222

ukadmissions@coventry.ac.uk

Complete our contact form.

International students

Full-time international students should apply directly to the university. Please read our application pages to find out your next steps to apply.

CBLT003 MBA
CBLT004 MBA Global Marketing
CBLT005 MBA AI and Business Analytics

How to apply

For further support for international applicants applying for postgraduate degrees view our International hub.

You can also download our international mini guide for an overview of study options and why you should study with us.

Get in touch with us today for further advice and guidance.

+44 (0)24 7765 2152

applications.io@coventry.ac.uk

Complete our contact form.

Disclaimers

Coventry University together with Coventry University London, Coventry University Wrocław, CU Coventry, CU London, CU Scarborough, and Coventry University Online come together to form part of the Coventry University Group (the University) with all degrees awarded by Coventry University.

¹Accreditations, partnerships and memberships

The majority of our courses have been formally recognised by professional bodies, which means the courses have been reviewed and tested to ensure they reach a set standard. In some instances, studying on an accredited course can give you additional benefits such as exemptions from professional exams (subject to availability, fees may apply. See the relevant body website for more details). Accreditations, partnerships, exemptions and memberships are subject to successful renewal in accordance with the relevant bodies’ standard review process and subject to the university maintaining the same high standards of course delivery. If the accreditation, recognition or membership of this course changes, we will seek to notify applicants and students as soon as possible.

Where relevant, the Chartered Management Institute (CMI) module content is undergoing assessment by the CMI to confirm that all criteria are met to the required standard. Whilst it is expected that students who successfully pass the module will be eligible to be considered by CMI for the CMI Level 7 Certificate in Strategic Management and Leadership Practice as an additional qualification, we cannot confirm this until the accreditation is approved. This is a normal part of the continuous improvement process for our courses to ensure they remain up-to-date and reflect best practice.

²UK and international opportunities

Please note that we are unable to guarantee any UK or international opportunities (whether required or optional) such as internships, work experience, field trips, conferences, placements or study abroad opportunities and that all such opportunities may be unpaid and/or subject to additional costs (which could include, but is not limited to, equipment, materials, bench fees, studio or facilities hire, travel, accommodation and visas), competitive application, availability and/or meeting any applicable travel, public authority guidance, decisions or orders and visa requirements. To ensure that you fully understand any visa requirements, please contact the International Office.

³Tuition fees

The University will charge the tuition fees that are stated in the above table for the first Academic Year of study. The University will review tuition fees each year. For UK (home) students, if Parliament permit an increase in tuition fees, the University may increase fees for each subsequent year of study in line with any such changes. Note that any increase is expected to be in line with inflation.

For international students, we may increase fees each year, but such increases will be no more than 5% above inflation. If you defer your course start date or have to extend your studies beyond the normal duration of the course (e.g. to repeat a year or resit examinations) the University reserves the right to charge you fees at a higher rate and/or in accordance with any legislative changes during the additional period of study.

⁴Facilities

Student Contract

By accepting your offer of a place and enrolling with us, a Student Contract will be formed between you and the university. A copy of the current 2025/2026 contract is available on the website. The Contract details your rights and the obligations you will be bound by during your time as a student and contains the obligations that the university will owe to you. You should read the Contract before you accept an offer of a place and before you enrol at the university.